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Print recruitment insight

Writing a print job brief that attracts the right people

The strongest brief explains why the role matters as well as what the successful person will do.

Lead with the outcome

Describe what must improve, grow or remain reliable after the appointment. This gives the responsibilities a clear purpose.

Use specific, familiar language

Name the relevant processes, work types and level of responsibility without filling the advert with internal terminology.

Make the offer complete

Include salary range, hours, location, reporting line and development opportunity so candidates can make an informed decision.

Remove unnecessary barriers

Review long essential lists and qualifications. Retain only the requirements that can be linked to real day-one work.

How to brief a print recruitment partner A practical guide to creating a useful print recruitment brief, from the operational need to the experience that genuinely matters. Read article
When is direct print experience essential? How to decide whether a print vacancy needs sector experience or could suit someone with transferable skills. Read article
Reducing candidate drop-out in print hiring Practical ways to keep suitable print candidates engaged from first conversation to accepted offer. Read article